Rebranding and Business Update

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A New Chapter for OKX in Europe

Today marks a pivotal moment in our journey as we officially rebrand Okcoin Europe Ltd. to OKX in Europe. This transition reflects our commitment to unifying our global presence under one strong, trusted brand while deepening our engagement with the European crypto community.

As General Manager for the region, my mission is to build local teams that drive our user-first strategy forward. With over 50 million global users, we recognize the importance of delivering tailored experiences—especially in key markets like Europe, where diverse trading behaviors, preferred payment methods, and regulatory landscapes shape how users interact with digital assets.

Since 2021, our entity Okcoin Europe Ltd. has operated under regulatory frameworks including registration as a crypto service provider with De Nederlandsche Bank (DNB) and licensing as a virtual financial asset service provider in Malta. While the legal entity remains unchanged, all services will now be delivered under the OKX brand, ensuring consistency, clarity, and enhanced user trust.

👉 Discover how OKX is shaping the future of digital finance in Europe.

Strengthening Our European Footprint

Our rebrand is more than a name change—it's a promise to deliver a better, more intuitive experience for users across the continent. In the Netherlands, our platform is already available in beta mode, with an official public launch on the horizon. This phased approach allows us to refine features based on real user feedback before full rollout.

Europe continues to lead in blockchain innovation and digital economy development. From progressive regulatory frameworks like MiCA (Markets in Crypto-Assets Regulation) to growing institutional adoption, the region presents immense opportunities for compliant, secure, and scalable crypto platforms.

We’re proud to contribute to this evolution by offering a platform that aligns with both user needs and regulatory expectations.

Expanding Across Key Markets

Our momentum in Europe is accelerating. Through MiCA passporting from our European headquarters in Malta, we’ve officially launched our fully regulated centralized crypto exchange in several major markets:

Each expansion is rooted in local compliance, localized support, and optimized fiat on-ramps—ensuring users can deposit, trade, and withdraw with confidence using familiar currencies and payment systems.

Industry-Leading Security: ISO/IEC 27001 Certification Achieved

Security isn’t just a feature—it’s foundational. That’s why we’re proud to announce that OKX has achieved ISO/IEC 27001:2022 certification, the world’s most respected standard for information security management systems (ISMS).

This certification validates that our internal processes, data protection protocols, and risk management frameworks meet rigorous international benchmarks. It confirms that user data and assets are safeguarded by a system designed to prevent breaches, detect threats, and ensure continuous operational resilience.

For users, this means greater peace of mind when trading, staking, or storing digital assets on our platform.

👉 See how OKX sets the benchmark for security and compliance.

Introducing OKX Pay: Powering the Next Generation of Crypto Payments

Innovation extends beyond trading. Today, we’re launching OKX Pay—a groundbreaking sub-app within the OKX ecosystem designed to make crypto payments simple, fast, and accessible.

Developed for over 100 million global app users, OKX Pay enables seamless peer-to-peer transfers, merchant payments, and cross-border transactions—all powered by blockchain technology. Initially rolling out in select markets, the full global launch will unfold over the coming months.

This isn’t just another wallet feature—it’s a step toward mainstream crypto adoption, where digital assets function as easily as traditional money in everyday life.

A Unified Vision for Global Growth

Our expansion isn’t limited to Europe. In the United States, we’re strengthening our presence under the leadership of Roshan Robert, CEO of OKX US, who brings deep experience in financial innovation and regulatory strategy. His appointment signals our intent to build bridges between decentralized technologies and traditional financial systems in one of the world’s most influential markets.

From Asia to the Americas, our mission remains consistent: to empower users with secure, transparent, and easy-to-use tools that unlock the full potential of Web3 and digital assets.

Frequently Asked Questions (FAQ)

Q: What does the rebrand from Okcoin Europe Ltd. to OKX mean for existing users?
A: The rebrand reflects a unified global identity. Your account, funds, and access remain unchanged. You’ll now experience services under the OKX brand, benefiting from enhanced features and support.

Q: Is OKX regulated in Europe?
A: Yes. We operate through Okcoin Europe Ltd., which is registered with De Nederlandsche Bank (DNB) in the Netherlands and holds a VASP license in Malta. Our services comply with local regulations across all markets we serve.

Q: Where is OKX currently available in Europe?
A: OKX is live in several countries including France, Spain, Germany, Poland, and the Netherlands (currently in beta). We continue expanding under MiCA passporting rights.

Q: What is MiCA passporting?
A: MiCA (Markets in Crypto-Assets Regulation) allows licensed crypto firms in one EU country to offer services across the bloc without additional national approvals. We leverage our Maltese license to expand efficiently.

Q: How does ISO/IEC 27001 certification benefit me as a user?
A: It ensures that OKX follows globally recognized best practices for data security, reducing risks of breaches and unauthorized access to your personal and financial information.

Q: When will OKX Pay be available to all users?
A: The initial release is in select markets. A full global rollout is planned over the next few months, with updates shared via official channels.

Core Keywords

👉 Start your journey with a secure, regulated crypto exchange today.