The excitement of Formula 1 is revving up in Singapore as OKX, a leading Web3 technology company and Primary Partner of the McLaren Formula 1 Team, prepares to launch the OKX Race Club—a high-energy, immersive fanzone celebrating the convergence of motorsport and digital innovation. Taking place from September 14–17, 2023, at the historic CHIJMES district in Singapore, this fan-centric event promises a unique blend of adrenaline-pumping F1 culture and interactive Web3 experiences.
Designed for fans of all ages, the OKX Race Club offers a dynamic space where racing enthusiasts and tech-savvy visitors can engage with cutting-edge exhibits, exclusive brand activations, and real-time Grand Prix energy—right in the heart of the city.
A Grand Entrance: Opening Day with Lando Norris
The OKX Race Club officially opens its gates at 14:00 (GMT+8) on September 14 at The Lawn, a spacious open area within CHIJMES. The festivities kick off with a special guest appearance by McLaren F1 driver Lando Norris, who will join fans at 19:20 (GMT+8) on opening night. His presence adds an authentic racing spirit to the event, giving attendees a rare opportunity to connect with one of F1’s most popular drivers.
The momentum continues on September 15, when Zak Brown, Chief Executive Officer of McLaren Racing, makes a scheduled appearance at 13:00 (GMT+8). Fans will have the chance to witness leadership insights from one of motorsport’s most influential figures, further deepening the connection between the team and its global community.
👉 Experience the thrill of F1 and Web3 fusion live at the OKX Race Club.
Immersive Activities for Every Fan
The OKX Race Club isn’t just about star appearances—it’s a fully interactive destination built for engagement. Attendees can look forward to a curated lineup of attractions, including:
- Four high-fidelity racing simulators that replicate the intense experience of driving an F1 car around iconic circuits.
- A photo podium where fans can celebrate their own "race victory" with friends and share it across social platforms.
- A stunning display of the McLaren showcar, offering up-close views of the team’s engineering excellence.
- Exhibits featuring authentic racing helmets worn by McLaren drivers, showcasing design, safety innovation, and personalization.
- A limited-edition collection of exclusive McLaren merchandise, available for purchase during the event.
These elements combine to create a multisensory celebration of speed, precision, and technological advancement—core values shared by both McLaren Racing and OKX.
Bridging Web3 and Motorsport
At the center of the fanzone stands a powerful synergy between Web3 technology and motorsport fandom. At the Welcome Desk, located in front of the McLaren showcar, members of the OKX Web3 Team will guide visitors through setting up an OKX Wallet and minting a commemorative NFT via the OKX NFT Marketplace.
As a reward for participating, fans will receive OKX-branded swag, including caps and t-shirts—tangible keepsakes that symbolize their entry into the digital frontier of fan engagement.
This integration marks a pivotal moment in how sports brands are leveraging blockchain to deepen fan loyalty, offer verifiable digital collectibles, and create new forms of community interaction beyond the track.
👉 Discover how Web3 is transforming fan experiences in modern sports.
Building on Past Success
The Singapore fanzone follows the successful debut of the OKX McLaren fanzone during the British Grand Prix in Manchester earlier this year. That event drew thousands of fans and demonstrated the growing appetite for hybrid physical-digital experiences that blend live entertainment with blockchain innovation.
By bringing this concept to Asia—and specifically to one of F1’s most vibrant street circuits—OKX is expanding its global footprint and reinforcing its commitment to making Web3 accessible, fun, and culturally relevant.
A Strategic Partnership Accelerating Forward
OKX’s collaboration with McLaren Racing began in May 2022 with a multi-year agreement that elevated OKX to Primary Partner status for both the McLaren Formula 1 Team and the McLaren Shadow esports team. Since then, OKX branding has been prominently featured on:
- The MCL60 race cars
- Helmets of F1 drivers Lando Norris and Oscar Piastri
- Team uniforms for both the Formula 1 and esports squads
This partnership reflects a shared vision: pushing boundaries through innovation, performance, and forward-thinking technology.
How to Attend: Free Entry for All
Attendance to the OKX Race Club is completely free, ensuring broad accessibility for locals, tourists, and attendees of concurrent events like the TOKEN2049 crypto conference, which runs simultaneously in Singapore.
Whether you're a lifelong F1 fan, a curious newcomer to Web3, or simply looking for an exciting weekend activity, the OKX Race Club welcomes everyone to experience the future of fan engagement.
👉 Secure your free pass to the OKX Race Club today.
Frequently Asked Questions (FAQ)
Q: Is there a cost to attend the OKX Race Club?
A: No, entry to the OKX Race Club is completely free. Registration is encouraged to ensure smooth entry but does not incur any fees.
Q: Do I need to bring ID or proof of registration?
A: Yes, attendees are advised to bring a valid photo ID and their registration confirmation (digital or printed) for check-in at the entrance.
Q: Can children attend the event?
A: Absolutely! The OKX Race Club is family-friendly and offers activities suitable for all age groups.
Q: Will there be food and drink available on-site?
A: Yes, CHIJMES features multiple dining options nearby, and select vendors will be operating within or adjacent to the fanzone during event hours.
Q: Do I need prior knowledge of Web3 or NFTs to participate?
A: Not at all. OKX team members will be on-site to guide first-time users through wallet creation and NFT minting in simple, easy-to-follow steps.
Q: Is the venue accessible for people with disabilities?
A: Yes, CHIJMES is equipped with full accessibility features, including ramps, elevators, and designated rest areas.
This event exemplifies how forward-thinking brands like OKX are redefining fan culture—merging real-world excitement with digital ownership, community, and innovation. As Formula 1 continues to captivate audiences worldwide, initiatives like the OKX Race Club prove that the future of sports fandom is not just watched—it’s experienced, collected, and lived.