In the fast-evolving world of blockchain and digital assets, few names resonate as powerfully as Carl Runefelt—better known as The Moon. With over a million followers on Twitter, nearly 130,000 on Instagram, and a rapidly growing YouTube audience, Runefelt has become a central figure in the crypto ecosystem. Yet, he resists the label of "crypto influencer," preferring to be seen as an entrepreneur and investor deeply embedded in the future of decentralized finance.
“I’ve personally invested in almost 400 crypto startups because I’m extremely confident that crypto will dominate the world in the future,” Runefelt explains. “It may take another decade before we see mass adoption, but that means there’s still a unique opportunity to get in early and back the companies that will shape tomorrow.”
His journey from a grocery store cashier in Sweden to a Dubai-based tech entrepreneur driving a Bugatti is more than just a success story—it’s a blueprint for those looking to break into the blockchain space with nothing but ambition and relentless self-education.
From Retail Worker to Crypto Visionary
Runefelt’s rise wasn’t fueled by elite credentials or venture capital connections. He dropped out of university and worked minimum-wage jobs while teaching himself about Bitcoin, monetary systems, and digital entrepreneurship. At the time, Bitcoin was trading around $3,000, and his decision to go “all in” was met with skepticism—even from his own family.
“They thought I was reckless,” he recalls. “Spending all my time researching ‘internet money,’ not going to school, working in a grocery store… they saw me as a failure.”
Today, that same mindset fuels a global operation. The Moon Group now employs 150 people across offices in Seychelles, Estonia, the British Virgin Islands, and Dubai. His investment philosophy? Aggressive diversification with long-term conviction.
“I believe at least 90% of all tokens today will go to zero,” Runefelt says candidly. “And yes, maybe 90% of the startups I back will fail too. But if just 10 out of 400 become massive successes, they’ll cover all the losses—and then some.”
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Mindset Over Metrics: The Power of Belief
A recurring theme in Runefelt’s story is mindset. He’s a vocal advocate of the law of attraction, using daily affirmations like “I am wealthy,” “I am successful,” and “I have a private jet” to reprogram his subconscious and align with his goals.
“It’s not magic,” he clarifies. “It’s about conditioning your brain to recognize opportunities and act with confidence. I truly believe I could have succeeded in any industry—textiles, music, film—but crypto happened to be the vehicle.”
This mental framework extends to his advice for aspiring entrepreneurs:
- Visualize your ideal life
- Set clear goals
- Believe in your ability to achieve them
And it works. His authenticity and transparency—refusing to sugarcoat market risks or promote hype-driven projects—have earned him trust in a space rife with misinformation.
Strategic Investing in a Volatile Market
While many influencers chase short-term gains by promoting meme coins and NFTs, Runefelt takes a contrarian approach. He’s been skeptical of NFTs and speculative tokens for years, warning his audience about projects with weak fundamentals.
“People copy each other because it’s easy to make money—until it isn’t,” he warns. “I tell my community to avoid these obvious scams. They will fail, and people will lose money.”
Instead, he focuses on high-potential sectors like blockchain gaming, metaverse infrastructure, and decentralized developer ecosystems. Notable investments include Star Atlas, a Solana-based space-themed metaverse game; SolRazr, a decentralized platform for developers; and Victoria Virtual Reality Metaverse.
His strategy combines thematic exposure—betting on macro trends—with hands-on support for technical teams building real utility.
“We look for founders creating game-changing models,” he says. “Teams that execute fast, innovate constantly, and contribute positively to the decentralized web.”
Why Dubai Is the Crypto Capital of the Future
For Runefelt, location is strategic. He relocated to Dubai not just for lifestyle, but for opportunity.
“Dubai celebrates entrepreneurship,” he emphasizes. “The government is pro-crypto, regulation is clear, and taxes are minimal. If you’re building in blockchain, this is where you want to be.”
He’s not alone. Major exchanges and blockchain firms are increasingly setting up regional HQs in the UAE, drawn by supportive policies and access to global talent.
“Other countries are restricting or over-taxing,” Runefelt notes. “Dubai gets it. That’s why I’m here—and why I expect more to follow.”
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Building Legacy Beyond Wealth
Success, for Runefelt, isn’t just measured in portfolio growth. He’s committed to giving back—particularly through initiatives supporting children with disabilities.
This year, he’s sponsoring a Formula 2 racing team, featuring his brand and a QR code that allows fans to donate Bitcoin directly to charitable causes.
“It’s about creating impact,” he says. “Crypto isn’t just about profit—it’s about possibility.”
FAQs: Your Questions About Carl Runefelt & Crypto Investing
Q: Who is Carl Runefelt?
A: Carl Runefelt, also known as The Moon, is a Swedish-born entrepreneur and crypto investor based in Dubai. He’s known for his educational content, aggressive startup investments, and advocacy for long-term blockchain adoption.
Q: How many crypto startups has Carl Runefelt invested in?
A: He has personally backed nearly 400 blockchain and crypto startups, with plans to scale to 1,000.
Q: What is The Moon Group?
A: It’s Runefelt’s investment and media company focused on identifying high-growth blockchain ventures and supporting their development through funding and strategic guidance.
Q: Why does Carl Runefelt emphasize Bitcoin first?
A: He views Bitcoin as the foundational asset of the crypto economy. Without exposure to BTC, he believes investors lack credibility in the space.
Q: Is Dubai really a good place for crypto entrepreneurs?
A: Yes. With favorable regulations, low taxes, and a growing tech ecosystem, Dubai has become a global hub for blockchain innovation.
Q: What’s Runefelt’s advice for beginners in crypto?
A: Start with Bitcoin, do your own research (DYOR), adopt a long-term mindset, follow successful investors—but never blindly copy them.
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Final Thoughts: Betting on the Future
Carl Runefelt isn’t just riding the crypto wave—he’s helping build it. Through disciplined investing, relentless learning, and a mindset rooted in belief and action, he exemplifies what it means to be an entrepreneur in the digital age.
His message is clear:
The future belongs to those who prepare for it today—not with hype, but with vision, research, and courage.
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