Doodles, a leading name in the Web3 space known for its vibrant art and immersive digital experiences, is stepping into a bold new phase with the launch of its native token — **$DOOD**. Built on Solana’s DreamNet protocol, this token aims to redefine how users interact with the Doodles universe through character creation, avatar customization, governance, and community-driven storytelling. With a total supply of 10 billion tokens and a major airdrop underway, $DOOD is more than just a cryptocurrency — it's the backbone of an expanding creative ecosystem.
But as excitement builds, so does debate. While many celebrate the expansion of the Doodles world, others within the long-time community feel overlooked by the airdrop distribution. Let’s explore what $DOOD means for creators, collectors, and the future of decentralized entertainment.
The Rise of Doodles in Web3
Since its debut in October 2021, Doodles has evolved from a popular NFT collection into a full-fledged cultural movement. Created by artist Scott Martin — widely known as Burnt Toast — Doodles combines playful aesthetics with deep community engagement. Each NFT features a unique character bursting with personality, set against colorful, animated backdrops that bring the artwork to life.
What truly sets Doodles apart is its vision: not just to sell digital collectibles, but to build a next-generation entertainment brand rooted in Web3 principles. From live concerts and pop-up events to animated series and interactive experiences, Doodles has consistently pushed boundaries, turning holders into active participants in a living, breathing universe.
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Introducing $DOOD: The Token Behind DreamNet
The $DOOD token marks a pivotal moment in Doodles’ journey. Scheduled to launch on **May 9** via Solana’s DreamNet protocol, $DOOD will serve as the utility and governance engine powering the next evolution of the ecosystem.
With a fixed total supply of 10 billion tokens, $DOOD is designed to incentivize participation, reward contributions, and enable decentralized decision-making across the platform.
Key Functions of $DOOD
- Create Onchain Characters & Worlds: Users can mint original characters and narrative environments directly on-chain using $DOOD, enabling true digital co-creation.
- Avatar Customization: Unlock exclusive wearables, animations, and seasonal content for Doodles 2 avatars, enhancing personal expression in virtual spaces.
- Governance Participation: Token holders gain voting rights on key ecosystem decisions — from funding creative projects to shaping future roadmap directions.
- Access to Exclusive Experiences: Holders receive gated access to special events, tools, and features within the Doodles metaverse.
This multi-functional design positions $DOOD at the intersection of art, identity, and decentralized autonomy — making it one of the most anticipated NFT ecosystem launches of 2025.
Airdrop Strategy: Rewards, Reactions, and Controversy
A significant portion of the $DOOD supply — 43% — has been allocated for airdrops, aiming to reward both loyal community members and strategic partners.
Airdrop Allocation Breakdown
- 30% to existing Doodles ecosystem holders: This includes OG Doodles NFT owners, Dooplicators, and Space Doodles participants. The eligibility snapshot was taken on March 31.
- 13% to Solana-native partner communities such as BonkBot, Bonk, and Solana Mobile. Their snapshot was recorded on May 6, just days before the token launch.
While the strategy aims to strengthen cross-project collaboration and onboard new users through the “New Blood” initiative, it has sparked backlash among some long-term supporters.
Many loyal collectors argue that early adopters who helped grow the brand without expecting financial returns are being undervalued. Additionally, critics point out that no allocations were made to other NFT projects that actively supported Doodles’ growth — instead favoring active traders and memecoin participants.
Despite these concerns, market data tells a compelling story: Doodles NFT trading volume surged over 350% in the weeks leading up to the airdrop. This spike reflects strong ongoing interest and suggests that even amid controversy, confidence in the project’s long-term potential remains high.
Frequently Asked Questions (FAQ)
Q: What is $DOOD used for?
A: $DOOD is the native utility and governance token of the Doodles ecosystem on Solana’s DreamNet. It enables users to create on-chain characters, customize avatars, vote on proposals, and access exclusive content and events.
Q: How can I get $DOOD tokens?
A: Eligible users will receive tokens via airdrop based on their holdings in Doodles-related NFTs or participation in partner communities. No public sale details have been announced yet.
Q: Why are some community members upset about the airdrop?
A: Some long-term supporters feel excluded because the allocation prioritized active traders and Solana-native projects over early NFT holders who didn’t trade frequently. This has led to concerns about fairness and recognition of loyalty.
Q: Is $DOOD launching on Ethereum or Solana?
A: $DOOD is launching exclusively on the Solana blockchain via the DreamNet protocol. This move aligns with Doodles’ strategy to leverage Solana’s speed and low transaction costs for scalable digital experiences.
Q: Can I use $DOOD outside the Doodles ecosystem?
A: Currently, $DOOD is designed for use within the Doodles universe. However, future integrations with partner platforms could expand its utility beyond the core ecosystem.
Q: What does “New Blood” refer to?
A: “New Blood” is an initiative aimed at bringing fresh participants into the Doodles community through targeted incentives and partnerships, promoting broader inclusivity and growth.
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Looking Ahead: Can $DOOD Unite Old and New?
The launch of $DOOD represents more than a technical upgrade — it's a cultural shift. By introducing tokenized governance and creative tools, Doodles is empowering its community to become co-authors of its evolving story.
However, balancing innovation with recognition of past contributions remains a challenge. For the ecosystem to thrive long-term, bridging the gap between original supporters and new entrants will be crucial.
The surge in NFT trading volume shows that demand is alive and well. Now, the focus shifts to execution: delivering meaningful utility for $DOOD, fostering inclusive governance, and continuing to innovate in ways that honor both legacy and progress.
As one of the most recognizable brands in Web3 entertainment, Doodles has the visibility and creative firepower to set trends. With $DOOD now live, all eyes are on how this iconic project will shape the future of decentralized storytelling.
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$DOOD token, Doodles NFT, Solana DreamNet, Web3 entertainment, NFT ecosystem, token airdrop, blockchain creativity, decentralized governance
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