The anticipation surrounding the Monaco Grand Prix has reached new heights as McLaren Racing and OKX unveil a stunning Riviera-inspired livery for the MCL39. Set to debut on the iconic streets of Monte Carlo and continue at the Spanish Grand Prix, this special design blends vintage motorsport elegance with cutting-edge digital innovation—symbolizing a bold fusion of heritage and future-forward vision.
A Nod to Motorsport Legacy
The new livery draws deep inspiration from the golden era of Formula 1, particularly echoing the design language of the legendary McLaren M7A. That car, driven by Bruce McLaren himself, secured the team’s first-ever Grand Prix victory in 1968—a milestone that laid the foundation for decades of racing excellence.
This tribute comes at a poignant time, coinciding with the anniversary of Bruce McLaren’s passing on 2 June 1970. The Riviera livery serves not only as a celebration of his pioneering spirit but also as a reminder of the enduring values he instilled in the team: innovation, precision, and relentless pursuit of progress.
“This livery is more than paint on carbon fiber—it’s a story of legacy meeting tomorrow,” said a McLaren design lead. “We’re honoring where we came from while accelerating toward what’s next.”
Merging Heritage with Digital Innovation
While rooted in nostalgia, the Riviera livery is unmistakably modern. Its sleek lines and vibrant color scheme reflect the dynamic energy of today’s digital age, particularly through its collaboration with OKX, a global leader in blockchain technology and digital asset platforms.
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This marks the fourth bespoke livery created through the McLaren-OKX partnership—an alliance built on shared principles of performance, creativity, and boundary-pushing evolution. Each collaboration has elevated the visual identity of the team while reinforcing a broader narrative: that tradition and transformation can coexist powerfully.
Notably, OKX recently made headlines by becoming the first cryptocurrency exchange to secure a MiCA (Markets in Crypto-Assets) licence in Europe. This regulatory milestone underscores its commitment to transparency, compliance, and sustainable growth in the digital finance space—values that align closely with McLaren’s own standards of excellence and accountability.
A Unified Vision: From Car to Driver
The Riviera theme extends beyond the chassis. For this race weekend, both Lando Norris and Oscar Piastri will wear exclusive OKX-branded race suits emblazoned with the phrase “A New Alternative.” This campaign slogan captures the essence of the partnership—offering fresh perspectives in both motorsport and financial ecosystems.
These driver uniforms are more than aesthetic choices; they represent a unified brand expression across every touchpoint, from pit lane to podium. Fans in Monaco will experience a fully immersive narrative that ties together luxury, legacy, and technological disruption.
The Bigger Picture: Culture, Commerce, and Change
At its core, this livery launch is part of a larger story—one that connects the timeless allure of the French Riviera with the fast-paced world of decentralized finance.
Monte Carlo has long symbolized wealth, sophistication, and high-stakes competition. Now, through this collaboration, it also becomes a metaphor for financial evolution—where traditional systems meet innovative alternatives.
McLaren and OKX are not just painting a car differently; they’re reimagining what a modern racing team can represent in the 21st century: a bridge between analog prestige and digital possibility.
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Frequently Asked Questions
Q: Why did McLaren choose a Riviera theme for this livery?
A: The French Riviera, especially Monte Carlo, is synonymous with glamour, luxury, and high-performance culture—values that resonate deeply with both McLaren Racing and OKX. The theme honors the location of one of F1’s most prestigious races while symbolizing a blend of classic elegance and modern innovation.
Q: Is this livery permanent?
A: No. This special design will debut at the Monaco Grand Prix and continue through the Spanish Grand Prix, after which the team will revert to its standard livery or introduce another limited-edition variant.
Q: What does ‘A New Alternative’ mean in this context?
A: It refers to OKX’s mission to offer innovative, transparent, and regulated solutions in digital finance—positioning cryptocurrency as a viable alternative to traditional financial systems. In the context of F1, it also signals McLaren’s openness to new ideas and technologies.
Q: How many custom liveries has McLaren created with OKX so far?
A: This is the fourth bespoke livery developed under the McLaren-OKX partnership, each marking a significant moment in their collaborative journey—from technological milestones to cultural celebrations.
Q: Does OKX’s MiCA licence impact its partnership with McLaren?
A: Yes. As the first crypto exchange to obtain a MiCA licence in Europe, OKX strengthens its credibility and regulatory compliance—factors that enhance trust in its association with a globally respected brand like McLaren.
Q: Will fans be able to purchase merchandise featuring this livery?
A: While official announcements have not yet been made, limited-edition apparel and collectibles based on special liveries are common in F1. Fans should expect potential product drops tied to this release.
Looking Ahead: The Future of Motorsport Collaborations
As Formula 1 continues to attract tech-forward partners, collaborations like McLaren and OKX set a new benchmark. They go beyond logo placement—they create immersive experiences that speak to younger audiences, tech enthusiasts, and forward-thinking consumers.
The integration of blockchain isn’t just about branding; it opens doors for fan tokens, NFT collectibles, and enhanced digital engagement—areas where OKX has already demonstrated leadership.
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With each race, McLaren reaffirms its role not just as a constructor, but as a cultural innovator. And with OKX at its side, the team is positioned to lead not only on track—but in shaping the future of sport itself.
This Riviera livery is more than a one-off design. It’s a statement: that legacy doesn’t have to be static, and progress doesn’t require forgetting the past. In blending 1960s inspiration with 2025-ready technology, McLaren and OKX have created something truly timeless.