Formula 1 returns to Asia with a futuristic flair as McLaren Racing and OKX unveil a striking, co-created livery set to grace the MCL36 cars during the Singapore and Japanese Grands Prix. This special design marks a vibrant milestone in the partnership between the cutting-edge F1 team and the world’s second-largest cryptocurrency exchange by trading volume.
The bespoke livery amplifies McLaren’s signature Fluro Papaya with bold neon pink accents and cyberpunk-inspired engine graphics, blending high-octane racing energy with digital innovation. Inspired by the dynamic skylines and technological pulse of Singapore and Japan—both returning to the F1 calendar for the first time since 2019—the design captures the spirit of a region at the forefront of digital transformation.
👉 Discover how innovation is reshaping the future of motorsport and digital engagement.
The "Future Mode" Campaign: Where Racing Meets Revolution
This livery is the centerpiece of the “Future Mode” campaign, a joint initiative that underscores McLaren and OKX’s shared commitment to innovation, accessibility, and boundary-pushing progress. The campaign isn’t just about aesthetics—it’s a statement of intent. Both brands are dedicated to evolving their platforms: McLaren through relentless performance development on track, and OKX through continuous upgrades to its Web3 and digital asset ecosystem.
The visual language of Future Mode draws from cyberpunk aesthetics—futuristic cityscapes, glowing circuits, and a sense of perpetual motion—mirroring the 24/7 nature of cryptocurrency markets and the non-stop evolution of digital finance.
Zak Brown, CEO of McLaren Racing, emphasized the synergy between the two organizations:
“We're excited to celebrate our partnership with OKX through this bold and vibrant livery for the upcoming races in Asia. McLaren and OKX are united in driving ahead and constantly striving to break boundaries, and the Future Mode campaign is an opportunity to champion these values together on our global stage.”
Brown also expressed enthusiasm about returning to two of F1’s most iconic circuits:
“It's fantastic to be returning to race in Singapore and Japan, and these incredible circuits provide a fitting backdrop for us to celebrate our partnership vision together.”
A Fusion of Technology and Culture
The livery isn’t just a paint job—it’s a cultural artifact reflecting the growing influence of Web3 in mainstream entertainment. By integrating digital themes into physical racing, McLaren and OKX are bridging the gap between traditional sports fans and the next generation of tech-savvy enthusiasts.
Haider Rafique, Chief Marketing Officer at OKX, highlighted the collaborative design process:
“It was incredibly fun for us and McLaren to co-design the livery for Asia. This new livery signals the arrival of bold new technology, and that is what OKX is all about.”
He added:
“The cyberpunk design we created celebrates the influence of Web3 on popular culture and brings this exciting partnership to life on the racetrack. Making its debut at the night race in Singapore, this future-facing design mirrors the 24/7 nature of OKX and the cryptocurrency markets that never sleep.”
👉 See how digital innovation is accelerating real-world experiences.
Fan Engagement Beyond the Track
The Future Mode experience extends far beyond the pit lane. Fans will have multiple ways to engage with this campaign:
- Limited-Edition Merchandise: A special-run McLaren Racing x OKX Future Mode t-shirt will be available via the official McLaren store, offering fans a wearable piece of this unique collaboration.
- In-Game Integration: Starting October 11, players of F1 22 can race with the Future Mode livery in-game, bringing the fusion of motorsport and digital culture directly into homes around the world.
- Digital Collectibles & Metaverse Strategy: As part of its broader partnership, OKX is supporting McLaren in redefining its approach to digital collectibles and virtual fan experiences. This includes exploring NFTs, virtual meetups, and immersive content within evolving metaverse platforms—ushering in a new era of fan interaction.
Why This Matters for the Future of Sports Sponsorship
The McLaren-OKX collaboration represents more than a sponsorship deal—it’s a blueprint for how sports organizations can authentically integrate into the digital economy. Unlike traditional branding placements, this partnership emphasizes co-creation, shared values, and technological synergy.
By aligning with a region known for its rapid adoption of new technologies, the timing couldn’t be more strategic. Singapore and Japan are hubs for fintech, robotics, AI, and digital culture—perfect stages for launching a campaign rooted in innovation.
Moreover, OKX’s mission to onboard new audiences into cryptocurrency aligns perfectly with F1’s global expansion strategy. With millions watching each race weekend, this visibility offers an unprecedented opportunity to educate and engage fans about digital assets in an exciting, accessible context.
👉 Explore how next-gen platforms are transforming fan experiences in sports.
Frequently Asked Questions (FAQ)
Q: When will the Future Mode livery be used?
A: The livery will debut at the 2022 Singapore Grand Prix (September 30 – October 2) and continue at the 2022 Japanese Grand Prix (October 7–9).
Q: Will fans be able to purchase merchandise from this collaboration?
A: Yes, a limited-edition McLaren Racing x OKX Future Mode t-shirt will be available through the official McLaren store.
Q: Can I use the Future Mode livery in F1 22?
A: Yes, the livery will be available as an in-game option starting October 11.
Q: What does ‘Future Mode’ represent?
A: It symbolizes the forward-thinking partnership between McLaren and OKX, celebrating innovation, Web3 culture, and the future of digital engagement in sports.
Q: Is OKX involved in other aspects of McLaren beyond branding?
A: Yes—OKX is actively collaborating with McLaren on digital collectibles, metaverse experiences, and Web3 strategy to enhance fan interaction.
Q: Why was Asia chosen for this special livery?
A: Asia is a key region for technological advancement and digital adoption. Singapore and Japan’s return to the F1 calendar after three years made them ideal locations to launch a futuristic campaign rooted in innovation.
Final Lap: A Vision Accelerating Forward
As Formula 1 revs back into Asia’s most electrifying circuits, McLaren’s Future Mode livery stands as more than a tribute to speed—it’s a declaration of what’s next. From neon-lit streets to blockchain-powered fan zones, this collaboration captures a moment where sport, technology, and culture converge.
With OKX powering new ways to connect, collect, and experience racing, the partnership proves that true innovation isn’t just about going fast—it’s about shaping what comes after.
And as fans around the world log in to play, shop, or watch under city lights or stadium glare, one message is clear: the future isn’t coming—it’s already in motion.
Core Keywords:
McLaren OKX livery, Future Mode campaign, Web3 in sports, F1 Singapore Grand Prix, F1 Japanese Grand Prix, digital collectibles in racing, crypto exchange sponsorship